Avril is a brand of cosmetic products. It was set up by Alexis Dhellemmes in Roubaix, where it has its head office, in 2012. This former wholesale purchaser in the cosmetics sector has been able to take account of customer needs. The founder’s desire is to make quality hygiene and beauty products accessible. Avril offers affordable quality cosmetics [non-neutral] because it has made the choice to reduce not only its financial costs but also its environmental costs by not distributing catalogues or samples. The brand began selling its products on the internet. It then decided to open shops in various French towns.
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