Darty
Darty, officially Établissements Darty et Fils, is a French retail business specialising in selling electrical appliances, computer equipment, phones and audiovisual equipment (televisions and audio).
The brand communicates by promoting its after-sales service and never misses the chance to associate itself with its key slogan, the “Contract of Trust” and with its famous yellow van with the blue front and the company logo printed on the sides.
The brand communicates by promoting its after-sales service and never misses the chance to associate itself with its key slogan, the “Contract of Trust” and with its famous yellow van with the blue front and the company logo printed on the sides.