Fursac

Born in Paris in 1973 and setting up its first workshops in Saint-Pierre-de-Fursac, the brand expanded at the beginning of the 1980s and launched its first major advertising campaigns under its baptismal name - Monsieur De Fursac. In the city as well as on the screen, where a famous 1982 commercial chanted its incisive slogan, it became the man's brand. An emblematic signature that did not survive its evolution, but confirmed that the brand had become one of the main references of men's chic.

In 1992, Monsieur De Fursac opened his first Parisian boutique at 112, rue de Richelieu (2nd district), the former address of a 19th century temple of French elegance: the "High Life Taylor". She also decided to set up her headquarters there, which is still there today.

The brand became sharper, more modern and shortened its name a decade later. It then crossed the 2000s with style in mind, and a handful of great Italian clothiers at its side, such as Lanificio F.lli Cerruti, which has offered exclusive fabrics since 2010.

Now well supported, Fursac puts its know-how and love of materials at the service of sharp silhouettes. At the crossroads between yesterday's elegance and modern chic. Its high-end pieces reflect its own reputation: relevant and durable.