Grendene, the parent brand of Ipanema, was created in 1971. In 2001, Grendene released the "Ipanema sandalias", which is how the Ipanema brand was born! Ipanema is completely inspired by Brazilian culture, so it will come as no surprise that the insole of the flip-flops is based on the tiles of the Ipanema beach boulevard.
The explosion of colour you see on the streets of Rio de Janeiro is also reflected in the Ipanema collection! More than 200 million pairs of Ipanemas are sold every year in over 100 different countries!